MSG Ltd. (Mingshi Guan) | Zizaitang
Brand Origin & Philosophy
MSG Ltd. (Mingshi Guan) was established in 2021 in Taiwan, dedicated to the promotion of premium ancient-tree teas and cultural arts. Guided by the philosophy of “Tea as a Path of Mindfulness,” MSG integrates tea culture, art collection, and spiritual practice to create a lifestyle brand that embodies both quality and cultural depth.
Global Presence
Today, MSG operates its headquarters in Taiwan and has established a branch office in Hengqin, Macao, further expanding into international markets and fostering cross-cultural exchange.
Sub-Brand: Zizaitang
Its sub-brand, Zizaitang (Hall of Ease), is devoted to the collection, promotion, and auction of museum-grade Tibetan Thangka and miniature Thangka (Xiao Zhaka) art. Xiao Zhaka, as a contemporary innovation of traditional Thangka in miniature form, brings sacred artistry into daily life—treasured both as a collectible masterpiece and as a wearable aid for meditation and practice.
Brand Ecosystem
Together, MSG and Zizaitang form a multidimensional ecosystem of “Tea × Art × Practice,” preserving ancient wisdom while allowing it to flourish in the modern world.